Welcome to the world of APL (Athletic Propulsion Labs®), a brand that transcends the boundaries between luxury and performance, redefining the essence of footwear for enthusiasts worldwide. Founded in March 2009 by the dynamic identical twins Adam and Ryan Goldston, former two-sport collegiate athletes, APL emerged as a beacon of innovation and sophistication in the heart of Los Angeles.
At the core of APL's narrative lies a commitment to merging luxury and performance seamlessly. Born out of the passion and vision of its founders, the company introduced revolutionary products symbolizing the intersection of opulence and functionality.
A pivotal chapter in APL's history unfolded with the launch of the Concept 1 basketball shoe. Featuring the groundbreaking Load N' Launch® technology, this footwear marvel instantly increased vertical leap, earning distinction as the first shoe banned by the NBA for providing an "undue competitive advantage."
Since June 2014, APL has been at the forefront of the "luxury performance segment" in the athletic footwear market. The brand introduced a remarkable range of running and training shoes for men and women, garnering global recognition and securing placements in over 300 of the world's finest luxury retailers.
APL's impact extends far beyond the realm of footwear, forging influential partnerships with global entities like American Airlines, F45, and the Williams Racing Team. A significant milestone was reached in December 2019 with the inauguration of APL's first global flagship store at The Grove in Los Angeles.
The accolades bestowed upon APL and its founders, Adam and Ryan, tell a story of continuous innovation and success. From being honored at the White House as part of the Empact 100 to earning a coveted spot on Forbes 30 Under 30, APL's journey is a testament to its influence on the industry.
As we celebrate APL Day in the City of Los Angeles, declared by Mayor Eric Garcetti on October 12th, we invite you to explore the realm of APL. Immerse yourself in a world where cutting-edge technology meets visionary design, and discover why APL stands as the global leader at the intersection of luxury and performance.